Practical writing for small-business owners
How to think about your website, your local search presence, and turning visitors into customers — without the jargon.
Published articles
How Much Should a Small-Business Website Cost?
The honest answer is a range, not a number. Here's what drives the price, what's often left out, and how to compare your options without getting surprised later.
Read articleWebsite Subscription vs. One-Time Website Build
Both can produce a great website. They differ in what happens after launch — and that difference is usually what determines whether your site keeps working.
Read articleLocal SEO Checklist for Small Businesses
You don't need a hundred tactics. You need the fundamentals done well and kept consistent. Here's a checklist you can actually work through.
Read articleComing soon
Why Your Website Is Not Generating Leads
Traffic without leads usually points to a few fixable problems. A closer look at the usual suspects.
Coming soonWhat a Google Business Profile Needs to Compete Locally
Your profile is often the first impression. What a competitive one actually includes.
Coming soonHow Service-Area Pages Help Customers Find Your Business
Done well, location pages help real customers. Done wrong, they hurt. The difference matters.
Coming soonWant advice specific to your business?
A free website review gives you personalized, actionable feedback — not general tips.